Happy Valentine’s Day everyone! To kick off the most romantic day of the year, we are featuring an Airbnb A-Lister owned by super hosts, Sydney and Will. We can confidently state that they own the most romantic Airbnb in Charleston – Shangri-La.
We spotted Shangri-La on Instagram, increasingly becoming one of the best ways to market your Airbnb. Instagram images reveal both whimsey and narrative, going beyond the typical Airbnb listing photos. This couple is doing it in style.
Let’s analyse why it all works….
1. A clear and cohesive design direction
Sydney and William named their Airbnb Shangri-La and that’s our first clue what they were going for in the overall look and feel.
Here’s the Wikipedia definition of Shangri-La, in case your early 20th century literature background is skimpy:
Shangri-La is a fictional place described in the 1933 novel Lost Horizon by British author James Hilton. Hilton describes Shangri-La as a mystical, harmonious valley, gently guided from a lamasery, enclosed in the western end of the Kunlun Mountains. Shangri-La has become synonymous with any earthly paradise, particularly a mythical Himalayan utopia – a permanently happy land, isolated from the world. In the novel, the people who live at Shangri-La are almost immortal, living hundreds of years beyond the normal lifespan and only very slowly aging in appearance.
Sydney and Will love traveling to tropical places, and they decorated with exotic excursions in mind. Wicker, sisal, handmade tribal pillows, and lush houseplants abound. Furthermore, their color palette – bright bursts of color against a neutral background – is exactly the one that attracts big time bookings. People respond to color and want it in their vacation lives especially.
Just say no to beige! They did.
Most of the artwork, wall hangings and accessories came from Sydney and Will’s travels. We love how they pop against the bright white walls!
2. An alluring outdoor experience awaits
Bright, colorful pillows and cushions, a Moroccan tiled table for noshing, lush landscaping, and brick fireplace make this patio an instant happy place.
Let’s not forget the patio with a view! Coffee, anyone?
3. Curiosities, books, candles and plants
We can’t emphasize enough how curiosities, books, candles (battery operated ones are ok if you are afraid of fire hazard) and plants play into giving your Airbnb uniqueness. You want your place to stand out, to be like no one else’s, so you get noticed.
The bookshelf holds whimsical items collected in Charleston and during Will and Sydney’s travels.
4. Highlight favorite decorative elements
Stunning decorative elements, such as this Moroccan tile on the patio table, are literal booking magnets for potential guests. The contrast between the brilliant blue, the sagey green succulents, the candle and a hard-to-put- down novel are too much to pass up.
5. A kickass welcome basket
You can see that some thought and effort went into curating the welcome basket. Local goodies are especially appropriate, like these local ales and wafers. Yum!
6. Emphasize the “experience” as much as possible
Your guests will want to live like a local so suggest places and things for them to do. Sydney and Will love the sticky buns at Brown’s Court Bakery and want all their guests to try them. It’s all part of the Shangri-La experience!
7. Last but not least – partner with media personalities to promote your Airbnb!
When you create a truly gorgeous Airbnb, you increase your chances of attracting media personalities who promote you. Sydney and Will hosted bloggers and Instagram superstars, Kenzie and Carol Carter, the Charleston twin sisters, who raved about their stay and wrote a blog post about it.
With Kenzie and Carol’s collaboration, Will and Sydney ran a 3-night giveaway that promoted Shangri-La in a big way.
Inspired? We hope so! Now let’s create some Shangri-La today!
If you guys noticed anything special in Will and Sydney’s Airbnb that we didn’t mention, be sure to leave your comments below. We love to hear from our subscribers!
The post A-List Inspiration (Valentine’s Day Edition) – A Romantic Charleston Airbnb Doing it Right appeared first on 1 Chic Retreat.