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Vacation Rental News

Airbnb Expands Tours and Experiences to New York City By Enlisting Celebrities

Charles Sykes  / Invision via Associated Press

Sarah Jessica Parker will be taking four guests shoe-shopping at Bloomingdale’s, then sending them to the New York City Ballet as part of an Airbnb Trip experience. Charles Sykes / Invision via Associated Press

Skift Take: Airbnb actually launched Trips in New York City in March 2017, but it was exclusively in Harlem at the time.

— Deanna Ting

Airbnb is launching local tours and other experiences in New York City this week with a special host.

Her listing promises an “unforgettable shoe-shopping experience” and her bio describes her as an “actor, producer, businesswoman” and “proud New Yorker.”

She’s Sarah Jessica Parker of ‘Sex and the City’ fame and she’ll be taking four guests shoe-shopping at Bloomingdale’s, then sending them to the ballet.

Parker’s listing goes live Tuesday, with four spots at $400 each, first come, first served. The money will benefit the New York City Ballet, where Parker is a board member.

Airbnb is primarily known for vacation rentals around the world. Officials in many cities have criticized the company, saying its short-term rentals are reducing long-term housing options for residents and forcing prices up.

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