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How to Advertise on Social Media—A Marketer’s Quick-Start Guide

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people…

How to Improve Your Facebook Barometer Score

Learn ways to improve the numbers in your Facebook Barometer score. We'll show you both organic and paid methods to boost your fan page results!

Demand Generation’s Secret Sauce? Strategic Content.

When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there requires patience. The goal of demand generation…

3 Ways Customer Engagement Can Be a Boon to Your Business

Time is precious—and people must choose wisely how to best spend their hours. Many marketers today feel that focusing on acquiring new customers is the…

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct,...

7 Social Media Activities You Can Do in Under 15 Minutes

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater…

What to Do (and What Not to Do) in Social Listening

Even though 76% of marketers say they need a data-focused strategy to succeed online, only 24% of brands actually engage...

How to Segment Your Audience for Demand Generation

In the first post in our series on demand generation, we talked about what demand gen is—as opposed to what people think it is—and then…

LinkedIn Reactions: Should Social Media Managers Care About Them?

For years, LinkedIn users have had only three options to choose from when engaging with content: liking, commenting, and sharing....

60+ June Social Media Ideas – Videos, GIFs and More

Need some creative June social media ideas? Look no further. This post is jam-packed with Social Media Holidays for the month of June. We’ve got…

The Role of Email Marketing in an Omnichannel Strategy

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take…

5 Strategies to Combat Cart Abandonment Using Push Notifications

Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries,…