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Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little…

Why Scheduling Instagram Push Notifications Is a Good Idea

When Instagram scheduling was only available through social scheduling software that sent push notifications to your phone and required you...

Treat Customer Data Like You’d Want Yours to Be Treated

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work,…

What’s a Facebook Barometer and Why Should I Use It? [Updated 2019]

Want to get a quick read on how well your page is doing with reach and engagement? Then give the Facebook Barometer a whirl. Learn…

How to Build Brand Loyalty on Your Landing Page

Your landing page is your opportunity to make an impression on your target audience. If it connects on an emotional level and has a clear…

Digital Transformation 2.0: Customer Experience Management

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in…

5 Essential Video Advertising Tips for Twitter in 2019

When it comes to video ads, Twitter can stand on its own. With 321 million active users per month, the social platform is perfect for fast,…

The Do’s and Don’ts of Setting Up a Facebook Messenger Chatbot

If you spend a considerable part of your day online, you must have noticed chatbots. They’re the next big thing...

AgoraPulse Review: Why I went from 4 Social Media Tools to one!!!

In this article, you’ll find out how you can save time and money and get better results by reducing the number of tools you use…

Why Big Data Means Big Responsibility for CMOs

The CMO’s position in the C-suite hierarchy has been elevated significantly over the past several years, thanks in large part to the rise of big…

Must-Have Tools for Producing LinkedIn Videos That Stand Out

As more people use video on LinkedIn, you need to work harder to get your video to stand out. I’ve collated...

Social Media Analytics: Adding Attribution and ROI to Your Marketing Campaigns

Social media never changes. Well, maybe superficially. It’s hard to imagine today’s Insta kids coding HTML hearts into their Myspace pages and fielding messages from…