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Expedia’s rebrand of VRBO to Vrbo leads to feedback and questions about the HomeAway brand

Today, Expedia announced that it has rebranded VRBO.com to Vrbo.com and asks consumers to pronounce the marketplace name going forward as “ver-boh” instead of the acronym, V-R-B-O. According to the Wall Street Journal, “Vrbo executives said they had been hearing the alternative pronunciation for a long time. Recent tests showed that it was more memorable […]

The post Expedia’s rebrand of VRBO to Vrbo leads to feedback and questions about the HomeAway brand appeared first on VRM Intel.

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