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I believe the purpose of the password is for only those that have actually stayed at your unit can a review therefore a password is needed. You dont have to have one if you want anyone to post on your website. I can also tell you others will try to access your website, purchase the added protection against such events. You do not want to hide or set the reviews link to private. You want traffic to come to your site and enter the password. They work nicely hand in hand, when a review is entered you are notified one was received.