Tagged: mobile-first responsive
September 20, 2018 at 9:28 am #8084
Interesting change from Google.
Mobile-first indexing enabled for Your Site
To owner of Your Site
This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.
Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.
- This topic was modified 4 months, 4 weeks ago by RMoore.
September 20, 2018 at 11:06 am #8086
Hi Richard, nice find and thanks for sharing.
The mobile experience has evolved enormously over the years, for instance we are now investing heavily to get ahead of the competition in the smartphone experience. This is the third major evolution in smartphone web design:
- 10 years ago when the iPhone came out, we had to build copies of the websites (usually called m.mywebsite.com) so they didn’t look ridiculous on a smartphone
- Nearly 7 years ago the concept of responsive design started being adopted, where we could develop one site that modified the pages view depending on the size. The One page can fit all sizes model. Responsive design in reality meant that designers built a big screen ‘perfect’ site, and then hid or changed parts (like menus) for the smaller screen.
- Now that most sites have more mobile than desktop traffic, the trend is to build designs mobile-first. This recognises the whole user experience, the fact that how you use your banking or mail on the mobile vs desktop is totally different, not just due to the screen size, but also how you use your thumb, that you may be on a train or in a car (not driving of course!) with privacy and data speed issues, and an extremely fickle ‘more than 1 second and I’ll leave’ user trend.
Designing mobile-first websites means going back to first principles and designing the experience completely for the mobile, then scaling that up to larger screens, iPads (2 thumbs!) and desktops (keyboard, mice etc).
We are now working on the design of a mobile-first stock theme and the main Soup is also being completely re-designed with a mobile-first strategy. We will share more as our work gets close to publishable.
October 7, 2018 at 1:48 pm #8133
Thanks Francis good to hear and I look forward to the updates in due course.
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