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VRM Intel News

Is There a Generational Shift in Traveler Behavior? 

In evaluating company and destination performance, besides economic indicators, vacation rental managers are analyzing changing trends in generational consumer behavior. For example, in traditional vacation markets, the vacation rental industry has enjoyed a 30-year trend of multigenerational family trips. However, changes in millennial behavior are creating disruption in the traditional family vacation.  Historically, the large, multigenerational […]

The post Is There a Generational Shift in Traveler Behavior?  appeared first on VRM Intel.

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