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Skift / Vacation Rental News

Marriott Homesharing Strategy Is About Guest Loyalty, Not Profits

Associated Press

Marriott views homesharing as a key element in its loyalty strategy. Pictured is a vacation rental. Associated Press

Skift Take: Some hotel chains, such as Marriott, feel they have no choice but to get into homesharing. Marriott is trying to turn it into a loyalty play to keep its customers engaged with the brand.

— Dennis Schaal

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