Video marketing is an absolute must for social media managers today and with good reason.
Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service.
As director of Contentworks Agency, I’ve tried and tested plenty of video creation tools for social media. In this article, I’ll walk you through my top 5 video creation tools and give you tips on how you can incorporate them into your content marketing strategy.
But first, let’s take a look at some compelling statistics.
Video Marketing in 2018
Video marketing isn’t set to slow down anytime soon. In fact, it’s growing in popularity and volume.
Has it replaced content marketing? No.
But it’s an essential add-on for your overall content marketing strategy. Let’s look at the latest video marketing stats:
- 78% of people watch online videos every week, and 55% view online videos every day
- Users watch more than 1 billion hours of video on YouTube every single day
- 59% of executives say they would rather watch a video than read text
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text
- Almost one-third of internet users, over one billion people, are on YouTube
- 100 million hours of video are watched each day on Facebook
- Social video generates 1200% more shares than text and image content combined.
If video marketing is so great, why don’t more social media managers use it?
There are many reasons, but from my experience, the top ones are cost and time.
Video creation tools for social media can be expensive and a social media manager will not always have the budget to purchase them. Secondly, it can be time-consuming to create videos– and time is something that social media managers rarely have extra of.
To top it off, very few companies have the luxury of an in-house video editor– so it usually falls to the social media manager to create them. So, let’s look at 5 affordable video creation tools for social media managers that save time.
I discovered Biteable last year and after using the free version for a while, I upgraded to premium.
Biteable offers a range of easy drag and drop templates to suit different sectors. Whether you’re looking for a quirky fun video for Twitter or a more serious corporate SlideShare, Biteable has it all. Plus, with the premium version, you can choose your music, access 85,000+ stock footage clips or upload your own footage.
Here’s a video we made earlier using Biteable
COST: Biteable offers a free version or $276 per year for premium.
VERDICT: Biteable makes it very easy for marketers to brand their videos. This can be done by always choosing the right colors and fonts or adding your logo.
Be sure to stay on brand and don’t be tempted by bright and shiny templates if they don’t fit your industry or brand offering (I’m speaking from experience here!).
Genially is the swiss army knife of social media tools thanks to its versatility.
With Genially, social media managers can create presentations, infographics, dossiers, video presentations, ePosters, CVS, quizzes and much more.
If you’ve used Canva— another of my all-time favorite tools– then you will find Genially super easy to handle. That’s because the user interface is similar, and all the templates are customizable in the same way.
Like Canva, Genially is user-friendly and gives social media managers plenty of ideas. As you can see below, my “Name the Person” game would be ideal for Twitter and took just 5 minutes to create.
Play the finished Game here.
And there are tons of video templates to try out too.
One of the cutest Genially features is the inspiration panel where you can view videos that other people made. Definitely an inspiration for tired social media managers up and down the land!
COST: Genially offers a free basic version and several paid versions under Pro, Master or Team. These range from €7.49- €79.15 per month. Be aware that you cannot download any designs or videos using the free version.
VERDICT: This is an affordable and versatile video creation tool that could certainly pull its weight in your marketing team. It also offers useful infographic templates you can animate– now that’s a cool social media tool!
Poster My Wall is the latest addition to my social media video creation toolkit and I must say I’m already a huge fan!
Poster My Wall offers graphics, GIFs and videos on a “Pay as you go” or subscription basis. In other words, you can choose to pay for the video design you want when you download it.
One clear advantage of Poster My Wall is its immense library of high quality stock videos. It’s incredibly easy to search for the one you want in the video library.
Unlike apps like Biteable where you create a video to tell a stand-alone story, Poster My Wall is a little different. You use it to create a video that’s a part of a message or flyer– like the moving portraits in Harry Potter,
This is really cool for businesses who need to promote as opposed to tell a story. For example, a new bar opening, poetry night at the library or a new restaurant menu.
COST: You can get custom HD Videos for $14.95 or get a subscription for $99.95 a year. However, subscribers still need to pay $7.39 per video for videos which is a little confusing and can make it difficult if you need to keep asking for more budget.
VERDICT: Poster My Wall is a great video creation tool and one with a modern fresh interface ideal for Instagram or Facebook. The easy drag and drop design means social media managers can create something amazing in minutes.
Animaker is a great whiteboard explainer and infographic video creation tool.
The tool offers highly customisable video frames with the choice of adding characters that fit with your sector or brand.
I’m not a huge fan of adding cartoon characters to explainer videos as they can look a bit dated. However, there are plenty more options with Animaker so you can choose the look you want.
A unique video creation feature offered by Animaker is the Voiceover tool. Animaker voice allows you to easily convert your text or script to high quality human-like voice overs.
Simply type in any text or paste your voiceover script. Play and review the generated voiceover or download it as an audio file to use in your videos. You can even control pronunciation, volume, pitch, speech rate, etc. using advanced voice controls– now that is cool!
COST: From $12 per month to $39 per month when paid on an annual subscription basis.
VERDICT: In my opinion, Animaker has a lot to offer but it’s not as user-friendly as the others on this list. However, Animaker does offer great tutorials to new users so these are highly recommended to get the most out of your experience. Check out the tutorial video to get acquainted with the tools available.
As the priciest video creation tool on the list, I expected great things from Shakr and it didn’t fail to deliver.
Shakr is the leading video-making platform for Facebook marketers and therefore as you would expect, offers high-performance tools to create ROI generating video ads.
Marketers can also promote video ads on Facebook and Instagram with Shakr Advertise. This also offers an inbuilt analyzer for tracking ad performance and reporting on audience demographics.
There are tons of ultra-professional video templates on the site including Facebook covers, ad videos, e-commerce videos for apps like Shopify and even designs for gaming apps. And with Agorapulse you can schedule video content for Facebook with just a few clicks.
The look and feel of the dashboard will make you feel like a movie editor.
COST: From $99 – $349 per month when paid on a subscription basis.
VERDICT: If you’re serious about grabbing dollars from social media advertising then invest in this video creation tool. Nothing about Shakr looks cheap and whilst it will require a bit more of your budget, it’s easily justified in my opinion.
So that’s my top 5 but remember, whichever video creation tool you go for, use it wisely! Here are some final tips to make sure you get the most out of your tool.
Video Marketing Tips for Success
- 85% of Facebook videos are watched without sound. This is critically important because videos that just have a voiceover with no annotated text will be skipped over and ignored. Voiceovers are great, but your key stats or messaging should also appear on screen.
- 82% of consumers have exited a webpage because of an auto-playing online video ad and I’m probably one of them! If the video has sound and it pops up and auto-plays it will really annoy your web visitors.
- Including video on landing pages can increase conversion rates by 80%. Remember to keep it short and persuasive to drive viewers to the next action.
Are you using video creation tools as part of your social media strategy? Tweet us and tell us your best tips for success.