When Instagram scheduling was only available through social scheduling software that sent push notifications to your phone and required you to then post the content yourself, everyone (including us!) wanted to have truly automated and fully scheduled Instagram posts.
Now we have that option, thanks to Instagram releasing its API last year. Brands and marketers using Agorapulse can now set-it-and-forget-it. They can schedule their Instagram posts through the dashboard, so that the posts will be published seamlessly, and with no pesky notifications interrupting their day.
But then—of course—people started wanting those push notifications back. It turns out that not only did some marketers like the publications to get a reminder when their content went live, they missed having that extra control to make last-minute edits in-app.
Fortunately, now Agorapulse users have both options available to them:
- You can schedule content to be published without any more work on your part.
- You can use the push notification system to take a more hands-on approach in publishing.
You can choose which you’d like to use on an individual, per-post basis. Push notifications, after all, can have distinct advantages directly tied to a more hands-on approach in social media scheduling.
In this post, we’ll look at the benefits that come with our new feature and how to use it.
Benefits of Manual Scheduling with Push Notifications on Instagram
First, let’s take a look at advantages to the push notification system and how it gives you a little extra customization flexibility.
1. You Get to Use Instagram’s In-App Editing
Want to use Instagram’s actual filters to modify an image? Some brands prefer doing this instead of trying to go through the hassle of using complicated design software to get the same effect before uploading the image into our scheduling system.
Instagram’s editing tools can allow you to:
- Apply color- and mood-altering filters.
- Adjust brightness, contrast, saturation, and warmth.
- “Fade” an image or sharpen it.
- Add shadows or highlights over an image to make it more dramatic.
Save yourself a step (and money spent on design software) and just do your edits in-app. Doing so is free, fast, and easy.
2. You Care About Image Cropping
Want your image cropped just right? Scheduling through push notifications is the right choice. You can’t switch from landscape to portrait, or zoom in on the image to crop out what you don’t want. (At least, not without third-party tools or being in-app.)
3. You Want to Publish Stories
Stories are best served well-edited, coming laden with emojis and plenty of stickers added, and this can only happen within Instagram’s actual creation process. Push notifications will send the image or video of your choice to the team member who needs to get editing. This will keep you on track without sacrificing any of the potential benefits.
4. You Feel Like Going Over The Post with a Fine-Tooth Comb
I always recommend double, triple, and then quadruple checking your social media posts before they go out.
Though you can and should check your posts and their captions carefully when creating and reviewing them, I’ve always found it helpful to review the content again with the push notification publication option. Something about seeing it there in a different format can help you to catch everything from grammatical errors to missing information to downright mistakes. Consider the push notifications for some posts, especially if they’re long.
How to Enable Push Notification Scheduling for Instagram in Agorapulse
If you want the content to be published without further interruption, you can go through the creation process as you normally would and opt for direct publishing. If you want to enable push notification scheduling, you can choose to “Send to the mobile app” when creating your post, and then choose the mobile owner (i.e., the team member) you want to receive the notification.
While you can take your pick on each post, you want to make sure it’s the right choice. Once a notification has been sent, it’s not possible to disable the push notification setting. You either have to go through the manual process or create a new post for a new time and ensure it’s not set to be sent to your mobile app.
One thing to flag is that the push notification scheduling is currently only available for single-image feed posts; multiple image posts and video posts do not currently have this functionality at this point in time.
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Some marketers will greatly prefer automated scheduling, while others will steadfastly refuse to use anything but the push notification system for optimum control. We recommend that for best success with social scheduling on Instagram to take each post and consider it on a case-by-case basis.
If you’ll want to crop an image, edit it in Instagram, or publish Story posts, take the extra steps and use the push notifications.
If, on the other hand, you want to streamline things a bit or use either multiple image posts or video posts, you should stick to the automated publication.
Social media marketing is almost never one-size-fits all. We’ve taken this to heart to ensure that each marketer has the most flexibility possible in regards to scheduling content how and when they choose.
It’s up to you to figure out what that looks like for you!
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